Privacy Policy

Last updated: 30 November 2023

This is the privacy policy for www.theawarenessadvantage.co.uk. This policy outlines how we might collect, store, use and share your information when you visit our website. By using our website, you agree to the terms outlined in this policy.

If you have any questions or concerns, please contact us via nicole@theawarenessadvantage.co.uk.

Information we collect

  • Personal information such as name and contact details provided directly by you via subscription or contact form.
  • Non-personal information such as your IP address, usage data, location data and browser and/or device characteristics. This includes information collected through cookies and similar characteristics. You can find out more about this in our Cookie Policy: www.theawarenessadvantage.co.uk/cookie-policy-uk

We do not process sensitive information.

We do not knowingly collect and store data from or market to children under 18 years of age. By using our website, you represent that you are at least 18.

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/  After approval of your comment, your profile picture is visible to the public in the context of your comment.

Google Analytics

We use Google analytics to record information about the pages a user has seen, for example the URL of the page, time of day, device used, etc. The information that we collect anonymized and sent to Google Analytics for analysis. Google Analytics mainly uses first-party cookies to report on visitor interactions on this website.

Users may disable cookies or delete any individual cookie.

In addition, Google Analytics supports an optional browser add-on that – once installed and enabled – disables measurement by Google Analytics for any site a user visits. Note that this add-on only disables Google Analytics measurement.

Google Analytics also collects Internet Protocol (IP) addresses to provide and protect the security of the service, and to give website owners a sense of which country, state, or city in the world their users come from (also known as “IP geolocation”). See this page for Google Analytics security and usage of data: https://support.google.com/analytics/answer/6004245

How we use your information

  • Personal information is used to communicate with you and send requested information.
  • Non-personal information is used for analytics to understand which information visitors find most useful and provide more content of relevance.

Legal bases for processing information

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information is your consent. You can remove your consent at any time. You can do this by contacting nicole@theawarenessadvantage.co.uk.

Who will we share your information with

The data collected may be shared with service providers and others who help with our business operations and assist in the delivery of our services including, but not limited to:

  • Application development
  • Site hosting
  • Maintenance
  • Data analysis
  • Infrastructure provision
  • IT services
  • Email delivery services
  • Marketing
  • Analytics
  • Spam detection services
  • Other users of the site to identify you to anyone to whom you send messages or make comments
  • Persons or entities with whom you consent to have your Personal Data shared
  • Third parties as we believe necessary or appropriate, in any manner permitted under applicable law, including laws outside your country of residence.

We do this to comply with legal process; respond to requests from public and government authorities, including public and government authorities outside your country of residence; protect our operations; protect our rights, privacy, safety or property, and/or that of you, or others; and allow us to pursue available remedies or limit the damages that we may sustain.

We will never sell, rent, or lease your Personal Data to a third party.

How do we keep your information safe

We have employed appropriate and reasonable technical security measures designed to provide security of any personal information we process. However, no method of transmission over the internet or electronic storage is 100% secure.

We keep your personal information for as long as necessary to fulfil the purposes outlined in this policy unless otherwise required.

Individual Google Analytics data is retained for 14 months.

If you leave a comment, the comment and its metadata are held indefinitely. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Marketing

We would like to send you information about services of ours that we think you might like.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact nicole@theawarenessadvantage.co.uk.

Your privacy rights

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask us for copies of your personal information.
  • Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Contact us at nicole@theawarenessadvantage.co.uk.

You can manage cookies through browser settings. For further information, please see our Cookie Policy: www.theawarenessadvantage.co.uk/cookie-policy-uk

Privacy policies of other websites

Our website contains links to other websites. Our privacy policy applies only to our website, if you click on a link to another website, you should ready their privacy policy.

Changes to our privacy policy

We may update this privacy policy to reflect changes. Updated revisions will be indicated by an updated “revised” date, with the version effective as of that date.

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF